Over 80% of small businesses already rely on email marketing. Email marketing helps increase brand awareness, allows communication with your subscribers which increases their engagement with your brand. It is used to inform subscribers about product updates, special offers which can help boost your course sales! Here are some of the best email marketing services around:
MailChimp is amongst the most popular email marketing services. It has a smooth and intuitive user interface. It is also equipped with a drag-and-drop email builder, this method is the easiest way of function. Their ready-made templates come with a personalisation feature which works best for those with multiple audiences/ online course companies. MailChimp is an all-in-one service which is ideal for small business owners. It is recommended for startups, coaching, consulting, professional education etc.
Active Campaign is another integrated email marketing service that double as a CRM and sales software. This platform like most allows users to send newsletters and personalise your content. As well there is a much-needed feature that segments your audience/ subscribers for you. Active Campaign sends automated welcome emails to new subscribers and offers auto creations of drip campaigns. Focusing on helping you create remarkable customer experiences, they also offer automation tools like eCommerce marketing automation, CRM automation, SMS etc. This service is best for those in the software/ tech industries, NGOs (non- governmental organisation), and enterprises.
What’s great about AWeber, is that it automates the complete marketing funnel process. It is equipped with advanced analytics for further email optimisation as well as email segmentation, these can help increase open rates and click-through rates. It is best used by those in industries like finance, real estate, personal development etc.
These are just a couple of the tools you could choose from to promote your course via email. We are able to help you integrate your course with your existing email system or help you set up a new one for your business. We also provide marketing support for the launch of your online course with a special “Marketing Launch Package” which includes a marketing strategy and social media content to help launch your new course. Book a 1:1 session to find out more about how we can help you!