Social media is undeniably the fastest growing marketing strategy for businesses all over the world with over 3.6 billion people using social media in 2021 with that projected to increase to 4.4 billion in 2025. With that in mind, here are the 5 of some of the most effective ways to use social media for your online course!
- Encourage Reviews
According to recent studies, 88 percent of customers trust online reviews as much as they would a personal recommendation. Online reviews also help boost your SEO and are essential if you want your course to get more brand awareness and be trusted by prospective students! To increase your reviews, include a “Feedback” module as part of your course, or send them a gentle email to ask for one, you can even offer an incentive for that extra push!
- Listen for Relevant Conversations
Facebook groups are a great way to find people who could become your potential students. Take some time to look through Facebook to find relevant groups that you think would be interested in your course. You could even offer an incentive that is exclusive to those groups to encourage them to come to your site and see what you’re all about!
- Engage With The Right Organisations
Engaging with the right organisations, or fellow professionals in your topic of expertise helps show your account to more people while staying relevant. Building rapport with these people is also a great way for them to recommend you to their circle! For example, having a fellow wellness practitioner record videos for a module of your course or vice versa could be mutually beneficial and would come at no monetary cost to either party!
- Engage With Your Audience Through Content
Creating and posting relevant and informative content is the best way to get new students through social media. Facebook and Instagram offer an option to go live on your account and this is a great way to connect with and engage your audience. You can have specific live videos for Q&As or you can do a live video speaking about you, your services and introducing your team! Live videos have a more personal touch than regular post videos as it gives you the opportunity to speak to your audience in real time and answer any questions they may have.
- Boosted and Sponsored Posts
Another way to get your name out there and raise your brand awareness is of course, social media advertising. Facebook, for example, has two different options. You can pay to “boost” your posts, which means you pay Facebook a fee to have your posts appear higher on news feeds or in front of more people. This gives a higher probability that people will engage with your posts. Another option is to pay for sponsored posts. Sponsored posts are ads that appear on the news feed of readers (and note that they are “sponsored” or paid ads in the post). On Instagram, you can pay to “promote” your post(s) too. Both of these options, when done correctly, can provide a huge bang for your buck that offline or traditional growth strategies can rarely match.
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