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What is a Call to Action?

According to HubSpot, a call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is a “call” to take an “action.” An example of a CTA is “click here”.

So What?

A call to action is important for a multitude of reasons. It is sometimes seen as the most important part of any marketing campaign. Not using CTAs or skipping them would be a grave mistake that wouldn’t do well for any company and we’ll tell you why.

Some examples of CTAs are:

  1. Sign-Up Now
  2. Register Here
  3. Subscribe
  4. Try Now
  5. Buy Now
  6. Share
  7. Follow
  8. Download Resource
  9. Learn More
  10. Get Started

A strong CTA can be the determining factor between a lead and a conversion. They are what push people further down the sales funnel and closer to a purchase. Without CTAs, customers can feel lost on what to do next when it comes to purchasing a product or service or even signing up for a newsletter. They tell the customer what to do next, pushing them to take immediate action. Whether you want them to give you contact information, download a lead magnet, or subscribe to an email list, you have to encourage this action with a strong CTA. It’s best practice to write CTAs in a way that highlights the benefits. For example, use “Get More Tips” instead of “Subscribe!”

Where do you put your CTAs?

On each of your website pages, on your blog, social media, marketing posters in your practice, advice paper for the client…..everywhere!

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