Social media has become one of the most vital parts of marketing today. More than 3 billion people are using social media, Instagram with 500 million daily. Use it and its features wisely and you’ll reap the benefits.
Run Instagram Ads
If you have a budget to spend, this can work for you. This service has the potential to increase your course website click rates. Research reports that 60% Instagram users have discovered new products through an Instagram ad and said they were more likely to engage directly, after seeing one. A carousel, a single image, or video posted on Instagram can entice potential customer familiarising themselves with your brand/ courses, increase traffic to your course landing page and grow your following.
Instagram Live is a great approach in developing/ strengthening relationships with followers, driving engagement, and selling courses. A new feature of Live is Live Rooms. Live Room gives users opportunities like co-creating with other entrepreneurs/ 3 other accounts, running group Q&As, live donation etc.
Instagram TV is like Stories, only that Instagram TV does not expire after 24 hours and can be posted amongst your posts or in its own section featured on your profile. IGTV is an opportunity to educate and entertain audiences. It can used to market your courses with live demos, introduce your business, how your product can be incorporated into everyday lives, and share your brand’s story.
Highlights are your timeless content, used as a catch-up feature. They can range from tips, course launches, quotes, reviews, testimonials, tutorials, masterclasses etc. You can showcase create mini lessons through stories i.e., solving issues that relate to your course. Showcasing your products is the best way to promote them.
BrandedCourses clients get excellent sales pages for each course which can be used as the link to sell your course to new customers. We also have a marketing package that you can opt in to get a marketing strategy for your new course and social media content. Contact us to talk about how we can help your business!