Choosing the right online course can be daunting yet exciting at the same time. There are lots of topics you are probably passionate about or have lots of experience that you could share. So how do you create a course that people will want to buy?
There is a sweet spot of course design where you match that which you love and are good at with that which the world needs and people are willing to pay for.
The ideal scenario is when you can match your skills and knowhow to an audiences’ needs. That is really how where you make money!
Here are some questions to help you find the right course to develop:
1. What am I good at?
2. What would I love to teach?
3. Who do I want to help?
4. What do they need or want?
5. What transformation would happen if I was to
give them this information?
6. Would they be willing to pay for that?
When we focus on the customer and what they need and want we tend to create much more sellable products.
The most powerful way to create a compelling course is to be really clear on WHO you want to help. Then you can think through what challenges they have and how you can help them.
Example:
